New Taste Food · HORECA distribution since 2001

Find your venue type, and talk to the right agent.

Seven types of venue, each with its own rhythm. Pick the one that looks like you: we give you the path, the products, the area agent.

Our trade

We're not a wholesaler. We're five agents who step into the kitchen.

We're not a wholesaler. We're five agents who step into the kitchen every month, know the seasonality of each venue type, and choose the products with you before proposing them. That's why we don't publish a generic catalogue: every price list is dedicated, every menu built around your kitchen.

How we work

Four steps, every time.

STEP 01
60-minute on-site visit

Listening in the kitchen

The agent comes by, watches the flow, talks with the people cooking. No PowerPoint.

STEP 02
Within 2-3 days

Food cost simulation

Three or four alternative menus, simulated over 4 weeks. Real numbers, not price lists.

STEP 03
Within 1 week

Product proposal + dedicated price list

Only what makes sense for your kitchen. A price list calibrated on real volumes.

STEP 04
Every month

Delivery + an agent always behind you

A fixed monthly visit. The agent's direct number on the owner's phone.

Want to figure out where to start?

Even if you're not sure of your venue type: one of our agents listens for 20 minutes and tells you where it makes sense to start.